Founded in Seoul, South Korea in the year of 2016 by the Founder and Creative Director, Ji Hye Koo who has over 15 years’ experience working within various fashion design. Inspired by a 70’s aesthetic, gu_de’s bags combine understates details with fresh and contemporary silhouettes; striving to provide customers with a “new classic”.
‘gu_de’ is how the Scots pronounce good, the word was chosen to show uniqueness and the brand’s aim which is to supply products with high quality materials and also to create the products beautifully with an affordable price for the customers.